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You need to take consideration of what is happening today to weave into your headline and topic creation.Facebook was hot last year and the year before that.So sometimes having a list of headline categories that work can be a good reference list.I thought I would take a look in the rear vision mirror and see what headlines have been successful for my blog over the last 12 months. There is something else to pay attention to and that is that the lessons of the past doesn’t always predict the future.But watching my last few weeks of traffic and sharing data it is becoming ho-hum.

The skill of headline writing is also vital for those important emails that you send out to your subscribers…you want them opened.In a digital economy that can cost sales, because you need readers to turn up to buy your goods and services.Newspapers and magazines have been perfecting the art for over a hundred years.Headlines come in all shapes and sizes but some work better than others. It means you might have to spend longer writing the article but it will be worth it.Everyone is trying to work out how to do something. Tell them how and they will not only read the rest but tell their friends about your article and retweet and share on Facebook.

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Creating headlines that drive traffic and attracts readers is part art with a dose of science.

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