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And if you don’t like what you see, you can always click on to the next profile – there is always another candidate just around the corner!Of course, online dating wouldn’t be so popular if it didn’t work for so many people.They found that just over 84,440 people in the UK fit the average person’s requirements, from an adult population of 47 million. In other words, applying the average person’s filters when it comes to finding a compatible partner gives you less than a 1 in 500 chance of being successful.And it gets worse the more prescriptive you are about your requirements.The industry has completely transformed a fundamental aspect of human communication, changing how we meet new people and go looking for partners.In the US, online dating is now the second most common way for heterosexual couples to meet (behind introductions through friends). After millions of years of human evolution, and thousands of years of the development of human society, humans had settled on the idea that in-person interactions through fun, face-to-face social activities were the best way to meet new people.
Yes, that’s just the number of different it’s no wonder that many people find online dating overwhelming!And then along came online dating to blow that idea away.Instead of meeting people in a fun social environment first, and using all the social tools we have to figure out if you like somebody’s company, technology arrived to help you make a decision about someone without ever even needing to meet them in person.Some sites take this to an extreme degree and let you go nuts specifying the attributes you want: professional background, religion, salary, ethnicity, personal habits, even pet preferences!What they don’t ever make clear is that each filter you add diminishes your chances of finding a compatible partner even further.