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Being single and middle-aged was hard, they recalled.
And online dating, developed to be a quick matchmaking service, was not an easy solution.
"Most of our grandparents met in dance halls," Mouseler said, and the show tries to reignite that old magic by teaming contestants with a dance coach.
The pair grew increasingly frustrated with online dating websites, especially when it was difficult to make a genuine personal connection without meeting in person — a leap that could be as annoying as a waste of time or as serious as a safety hazard.
The plan to take matters into their own hands began percolating in 2011.
Its French producers We Make said it has brought together "scientifically-matched singles" to ask the essential question, "Could making love make you fall in love?
" They billed the show -- which is being sold at MIPCOM -- as "a ground-breaking experiment into how humans fall in love.