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Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.
In 2017 Ok Cupid reported on twitter that they had removed Christopher Cantwell's user profile for being a white supremacist after a woman reported receiving a message from him.
Users were asked instead to consider other browsers.
The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function.
Ok Cupid was the first major dating site to offer unlimited messaging free of charge, although this was limited in late 2017 when Ok Cupid's official blog announced the site is "getting rid of open-messaging" and making sent messages invisible to the recipient until they in turn interact with the sender.
Ok Cupid co-founder Christian Rudder stated in 2009 that the male Ok Cupid users who were rated most physically attractive by female Ok Cupid users received 11 times as many messages as the lowest-rated male users did, the medium-rated male users received about four times as many messages, and the one-third of female users who were rated most physically attractive by the male users received about two-thirds of all messages sent by male users.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.
Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.
On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
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This raised questions from some users who wondered about the ease with which the company could eliminate users from its platform.