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He fired marketing head Nick Utton, along with many other top executives.Last summer, he replaced Grey Advertising, which created the baby ads, with Oglivy & Mather.

(: ) Told that the cat, who bursts into song with nonsensical lyrics about bundling and options and ETFs, is his new sidekick, the baby smashes his cellphone and barks: "I'm done."The baby was a wonderful iconic expression of what we were," new chief marketing officer Liza Landsman told Reuters."But we want something that better reflects our present and where we are going." She wouldn't be specific about the new marketing campaign that will be launched in the next few weeks, but said it will be delivered mostly through online channels such as Yahoo Finance, search engines such as Google and Bing and social networks such as Facebook rather than on television.Select ' OK' to allow Oath and our partners to use your data, or ' Manage options' to review our partners and your choices.Tip: Sign In to save these choices and avoid repeating this across devices.