Online dating franchise

So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.

Mobile technology is another driver of industry growth.

If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.

IAC previously spun off travel service Expedia in 2005.

"There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.

Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.

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